How to Make a Great Trivia Game

Anton Tokarev

There is no doubt that making quizzes and trivia games is a great way to entertain people. Since Quizterra is made by digital publishers for digital publishers, our mission is to create an effective tool for raising traffic and revenue for those who use it.

In order to give you maximum value as you read this article, I will cover the following topics:

  1. How digital publishers can use trivia games as growth hacks.
  2. How to plan a trivia game and where to get content.
  3. Editorial guidelines that I use myself to make an awesome trivia.
  4. How to boost your site in one minute without making your own quiz.
  5. A step-by-step guide on how to make your own trivia on the Quizterra builder.
  6. Your questions, my answers.

If you just want to learn the technical part of making a trivia, jump ahead to Chapter 5. However, I highly recommend you take a few minutes to read the full articles as these are packed insights from my own experience with making trivia games that boost traffic for niche websites.

If you are not sure what a trivia game looks like, here is an example.

Later in this article, I will show you how I created this quiz with step-by-step instructions, screenshots and GIFs.

How digital publishers use trivia games to boost traffic and sales

The main idea I try to deliver in my blog is that interactive content is a great way to boost traffic to your personal content and generate sales of your personal (or affiliate) products. Yes, can you make a fun quiz just to entertain your audience, but why not to use it as a growth tool that can boost your revenue?

If you haven’t yet read the post “How digital publishers use trivia games as growth hacks”, please do so next!

I don’t want to retell the whole post, but here are some of the main ideas:

  1. Putting a trivia game into your article will boost key SEO metrics that help your site to rank higher in Google. The metrics are: session duration, bounce rate, pages/session, social signals and others.
  2. You can promote your own or affiliate products by making a personalized offer in a quiz or by capturing leads for your business.
  3. You can boost traffic for specific pages of your site with a quiz.
  4. You can use paid traffic and create an effective advertising campaign that can earn back your investment even with basic site monetization.
  5. You can get more subscribers to your email list using lead forms in your quizzes.

I highly recommend checking out this article for inspiration.

How to Plan a Trivia Game

It’s much easier to plan a trivia game than a personality quiz. In the second case, you need to first think of the quiz results and then match them to the questions. In the case of trivia, you can write the questions and then match the results to the player’s number of correct answers.

Generally, for all types of quizzes, I pick and choose from several content sources:

  1. My head (if the quiz topic relates to my experience).
  2. Internet (expert posts on the topic).
  3. Existing quizzes if there are some (in 100% of cases, it’s possible to do better, but other quizzes can give you new ideas).
  4. Other quizzes on for design inspiration.
  5. People, books, magazines, YouTube, podcasts and any other information sources available to you.

In most cases, I use my own personal knowledge and experience and the internet, so when I plan a trivia game, I usually go through the following process:

  1. Research the article, find interesting facts, turn them into questions.
  2. Vary the types of questions to make my quiz fun and original.
  3. Think of a final goal that I want my quiz to achieve, write results.
  4. Find GIFs/images for each step, make a cool design.
  5. Test my quiz, make quick edits and correct any mistakes.
  6. Publish and promote.

Before getting to the step-by-step explanation of how to make your own trivia game, let me show you my guidelines for making a quiz. All authors who make content for my niche sites follow these, so maybe they can be useful to you too.

My personal editorial guidelines for quizzes

  1. 7 to 12 questions unless the methodology of the quiz requires a concrete number
  2. Vary everything
    • Different formats of questions
    • Different types of answers
    • Use a timer if needed
  3. Make it look good:
    • Try to use GIFs and images where it is relevant
    • Take GIFs from
    • Be creative
  4. Show your copywriting skills:
    • Use situations as questions (ex: Imagine that … What would you do?)
    • Match the type of question with a relevant type of answer (for example, if you use the “number range” answer type, the questions should start with “How many”)
  5. Don’t be rude, don’t abuse anyone, be polite, open and good to people as they will see it in your content
  6. Think of conversion when writing the results. Even if a quiz does not have a specific goal, ask users to share it on their social networks.

If you have any thoughts, let me know in the comment section so we can discuss them. You may have your own ideas about what a well-made trivia quiz should look like. This is just an example of mine.

Creating a Trivia Game Step By Step

Now let me show you step by step how I created the quiz from scratch.

We are in the personal area of the site. Registration is free, no credit card is required, and we don’t have any trial period. Just log in and start creating!

To make a trivia game, we need to go through five simple steps:


You will be able to hide this and start the quiz directly from the first question, so if you plan to do that, just fill in the quiz title and move on.

If you plan to have this welcome window in your quiz, think of an attractive title, a description with a few questions about the topic, and a cool image or GIF (I prefer GIFs) to engage the audience.


Each question contains three blocks:

  1. The question itself. Here, you can add text and an image or GIF.
  2. Variants of the answer. Here, you have four different types:
    • Text
    • Images (with an option to add text captions)
    • With this type of answer, users have to write an answer from scratch and you have to fill in all possible forms of the correct answer. For example: 2, two, Two, etc.
    • Yes/No. Users have to press one of two buttons. You can also change the words “Yes” and “No” to “True” and “False” or any words you like.
  3. A comment for the answer.

    This is an optional block that is disabled by default, where you can give a small explanation of the answer. For example, you can give the player some additional information on the fact you asked about.

    You can add as many questions as you like. The process is super easy and fun. Once you’re ready, move to the next step!


The result is the final screen that the user will see in your quiz. Keep in mind that it would be nice to get the user to take a specific action. At the very least, ask the user to share their results on their social networks.

Let’s create several results and match each one to a range of correct answers.

Then, do the same as in the Introduction:

  • Give each result an attractive title.
  • Write a small description text.
  • Add an image, GIF or YouTube video.
  • Button or Lead form (I will dedicate another blog post to these features, but I recommend using them in any quiz you make. They will allow you to promote another article on your website or capture leads for your email list.

Once ready, let’s move to Step 4 and finish the quiz.


The first option here is to set a timer for our quiz. If you put the number 120 into the input field, users will have just two minutes (120 seconds) to finish the quiz. Non-answered questions will be considered as failed. I do not recommend that you create too much of a rush, but it’s also good to make it a little bit challenging and competitive.

At Quizterra, we strive to prepare design templates that fit different types of styles. You can preview your quiz in every design template and choose the one that fits your taste. If you have a standard account type, the choice is limited to one standard set of Quizterra styles.

Once your choice is made, move to the Publication settings


Congratulations, your masterpiece is ready. Now let’s decide where you want to publish it!

If you made a quiz for your friends and do not have your own website, just leave the settings as they are.

If you don’t want the quiz to be published on Quizterra, be sure to switch off the first toggle and click on “Get Embed Code”.

Just copy the code and paste it anywhere inside your article.

If you publish your quiz on your site, take a look at these cool customization features:

  1. Display Intro – As I said earlier, you can start a quiz from the introduction window or directly from the first question. Your choice!
  2. Display social links – If you want to put your own social links under the quiz, disable this toggle.
  3. Display author, date and view count – Not much to add here. Just think about whether or not you need this info to be displayed on your site.
  4. Remove branding – If this is switched on, there will be no mention of This feature is available if you have a premium account on Quizterra.
  5. rotect from copying – This is another unique premium feature. It will make sure your quizzes only display on domains that you manually add to the list. It’s no secret that doorways and other websites often steal articles and other content from your website. With this feature, if they take your source code, the quizzes will not display on their sites.
  6. Protect from copying – This is another unique premium feature. It will make sure your quizzes only display on domains that you manually add to the list. It’s no secret that doorways and other websites often steal articles and other content from your website. With this feature, if they take your source code, the quizzes will not display on their sites.

Once saved, all the changes are applied and you can test your quiz wherever you publish it. What do you think about out trivia builder? If you have any questions or suggestions, I would appreciate you writing a comment below.

If you like the idea and are striving to boost the traffic of your niche or blog site, then subscribe to my YouTube channel and join the community on Facebook. As always, I am happy to answer any questions and suggestions regarding anything discussed in this article or the Quizterra platform in general. Leave a message in the comments section below and let’s talk!