12 Brand Archetypes Quiz

MaryKate
2019-10-19 19:22:39
82
12 Brand Archetypes Quiz
Carl Jung invented the "archetype" term, and at the beginning it related to psychology only. Over time, marketing experts also started to use it. Archetypes in branding help to create a story to remember and thus attract consumers. There are 12 archetypes - let's check which of them fits your brand best.

Who or what you'd like to be for a buyer?

Hero

Best friend

Inspiration

Mentor

Revolution

Researcher

Assistant

Expert

Entertainment

Nostalgy

Significant other

Miracle

What does your brand offer consumers?

A feeling of belonginess

Closeness

Pleasure

Knowledge

Stepping outside of their comfort zone

Influence

Loosening up

Safety

Innovation

Control

Adventure

Supremacy

Which description does fit your brand?

Affordable for everybody

Inspiring and magical

Bold

Passionate and loving

Winner

Creative

Caring

Different

Reasoned

Funny

Influential

Kind

What is closer to your brand?

Social values

Personal values

Your brand is

Stability and predictability

Passion and risk

What color is associated with your brand most?

Green

Purple

White

Yellow

Blue

Orange

Grey

Red

Black

Beige

Pink

Sky blue

What's your main difference from your competitors?

We're pioneers

We're creative

We're most successful

We're most effective

We're popular

We're fun-loving

We're different

We're loving

We're competent

We're caring

We're interesting

We're clear

How do you help people?

Provide the opportunity to enjoy life

Protect

Reveal the potential

Give freedom and a chance to escape problems

Motivate for success

Inspire for creativity

Lead

Break stereotypes

Turn people's lives upside down

Give a feeling of belonging to something bigger

Access their inner child

Give the opportunity to feel themselves loved and desired

Caregiver

The caring of their consumer is the main task of the brands of this archetype. This is coziness, comfort, and a feeling of safety. This archetype is used for medicines, children's and family products. Charity funds, insurance companies and other brands in the area of safety also follow this image. Do you like the result? Then make sure to share the quiz with friends :)

Citizen

Citizen, like its consumer, is a realist. He knows the likings and preferences of his clients and gives specific answers to their questions. Against a bellyache - a pill, for clean dishes - a gel, to satisfy hunger - a premade dinner or two-minute noodles. Do you like the result? Then make sure to share the quiz with friends :)

Creator

Creators not only create but are also focused on the support of their clients' self-expression. This archetype is used for products emphasizing "uniqueness", "difference" of their clients. Do you like the result? Then make sure to share the quiz with friends :)

Explorer

The brands of this archetype promise bright emotions, getting rid of mundanity. Explorers call to new achievements, which increase the client's appetite and trigger the mechanism of self-feeding since the more the consumer gets, the more he needs. Do you like the result? Then make sure to share the quiz with friends :)

Hero

Power, confidence, struggle are the main components of this archetype. These are will power and stepping outside of the comfort zone, a promise of reaching new heights. Heroes are ready to challenge anybody, meet the set goal and come in an easy first as their target audience. Do you like the result? Then make sure to share the quiz with friends :)

Innocent

Talking to the "inner child", playing with nostalgy, friendship and family values are the main areas used by the brands of this archetype. They promise their consumers the warmth of their own home and a feeling of Christmas fairytale. Do you like the result? Then make sure to share the quiz with friends :)

Jester

A bright spark and fun man who doesn't want to plunge into commonness. Since everything common is so boring, let the "citizen" deal with it. Jester is careless and kindred to kids and teens, that's why sweets, cornflakes for breakfast and soft drinks are his niche. Although Jesters are sometimes used by a serious brand to rejuvenate and reach a new audience. Do you like the result? Then make sure to share the quiz with friends :)

Lover

Romance, sensuality, and a feeling of "specialness", which resembles feelings when you first kiss, fall in love for the first time. These brands promise their buyers rekindling an old flame and pleasure both physical and emotional with every interaction with their product. Do you like the result? Then make sure to share the quiz with friends :)

Magician

Magician struggle with nature itself, or, on the contrary, begin a respectful dialogue with it. They promise their clients miraculous transformations, as if by magic. They are no strangers to the romance of outer space and sometimes a somewhat hippie closing-in with natural powers. Do you like the result? Then make sure to share the quiz with friends :)

Rebel

Nonconformism, breaking stereotypes, and playing without rules. They play up to the teenage rebellion and the desire of the elder generation to be forever young. They move to changes, innovations and leaving familiar things. Do you like the result? Then make sure to share the quiz with friends :)

Sage

Sages are professionalism, high intelligence. They guarantee high quality and tell about their huge experience. The Sage's archetype is typical of manufacturers in the area of innovative development and information services sellers relying on their many-year experience and satisfied clients' feedbacks. Sages often use animated graphics, sketchness, and charts to emphasize the scientific nature of their activity. Do you like the result? Then make sure to share the quiz with friends :)

Sovereign

Not every brand can afford the Sovereign's archetype. One has to walk long and hard enough to achieve the status of the market leader or a company with a rich history and solid traditions. They try to prove nothing and just play with their supremacy over their competitors. Since their quality is questionless and proven by the most important thing - time. Do you like the result? Then make sure to share the quiz with friends :)