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Who or what you'd like to be for a buyer?
Hero
Best friend
Inspiration
Mentor
Revolution
Researcher
Assistant
Expert
Entertainment
Nostalgy
Significant other
Miracle
What does your brand offer consumers?
A feeling of belonginess
Closeness
Pleasure
Knowledge
Stepping outside of their comfort zone
Influence
Loosening up
Safety
Innovation
Control
Adventure
Supremacy
Which description does fit your brand?
Affordable for everybody
Inspiring and magical
Bold
Passionate and loving
Winner
Creative
Caring
Different
Reasoned
Funny
Influential
Kind
What is closer to your brand?
Social values
Personal values
Your brand is
Stability and predictability
Passion and risk
What color is associated with your brand most?
Green
Purple
White
Yellow
Blue
Orange
Grey
Red
Black
Beige
Pink
Sky blue
What's your main difference from your competitors?
We're pioneers
We're creative
We're most successful
We're most effective
We're popular
We're fun-loving
We're different
We're loving
We're competent
We're caring
We're interesting
We're clear
How do you help people?
Provide the opportunity to enjoy life
Protect
Reveal the potential
Give freedom and a chance to escape problems
Motivate for success
Inspire for creativity
Lead
Break stereotypes
Turn people's lives upside down
Give a feeling of belonging to something bigger
Access their inner child
Give the opportunity to feel themselves loved and desired
Caregiver
The caring of their consumer is the main task of the brands of this archetype. This is coziness, comfort, and a feeling of safety. This archetype is used for medicines, children's and family products. Charity funds, insurance companies and other brands in the area of safety also follow this image. Do you like the result? Then make sure to share the quiz with friends :)
Citizen
Citizen, like its consumer, is a realist. He knows the likings and preferences of his clients and gives specific answers to their questions. Against a bellyache - a pill, for clean dishes - a gel, to satisfy hunger - a premade dinner or two-minute noodles. Do you like the result? Then make sure to share the quiz with friends :)
Creator
Creators not only create but are also focused on the support of their clients' self-expression. This archetype is used for products emphasizing "uniqueness", "difference" of their clients. Do you like the result? Then make sure to share the quiz with friends :)
Explorer
The brands of this archetype promise bright emotions, getting rid of mundanity. Explorers call to new achievements, which increase the client's appetite and trigger the mechanism of self-feeding since the more the consumer gets, the more he needs. Do you like the result? Then make sure to share the quiz with friends :)
Hero
Power, confidence, struggle are the main components of this archetype. These are will power and stepping outside of the comfort zone, a promise of reaching new heights. Heroes are ready to challenge anybody, meet the set goal and come in an easy first as their target audience. Do you like the result? Then make sure to share the quiz with friends :)
Innocent
Talking to the "inner child", playing with nostalgy, friendship and family values are the main areas used by the brands of this archetype. They promise their consumers the warmth of their own home and a feeling of Christmas fairytale. Do you like the result? Then make sure to share the quiz with friends :)
Jester
A bright spark and fun man who doesn't want to plunge into commonness. Since everything common is so boring, let the "citizen" deal with it. Jester is careless and kindred to kids and teens, that's why sweets, cornflakes for breakfast and soft drinks are his niche. Although Jesters are sometimes used by a serious brand to rejuvenate and reach a new audience. Do you like the result? Then make sure to share the quiz with friends :)
Lover
Romance, sensuality, and a feeling of "specialness", which resembles feelings when you first kiss, fall in love for the first time. These brands promise their buyers rekindling an old flame and pleasure both physical and emotional with every interaction with their product. Do you like the result? Then make sure to share the quiz with friends :)
Magician
Magician struggle with nature itself, or, on the contrary, begin a respectful dialogue with it. They promise their clients miraculous transformations, as if by magic. They are no strangers to the romance of outer space and sometimes a somewhat hippie closing-in with natural powers. Do you like the result? Then make sure to share the quiz with friends :)
Rebel
Nonconformism, breaking stereotypes, and playing without rules. They play up to the teenage rebellion and the desire of the elder generation to be forever young. They move to changes, innovations and leaving familiar things. Do you like the result? Then make sure to share the quiz with friends :)
Sage
Sages are professionalism, high intelligence. They guarantee high quality and tell about their huge experience. The Sage's archetype is typical of manufacturers in the area of innovative development and information services sellers relying on their many-year experience and satisfied clients' feedbacks. Sages often use animated graphics, sketchness, and charts to emphasize the scientific nature of their activity. Do you like the result? Then make sure to share the quiz with friends :)
Sovereign
Not every brand can afford the Sovereign's archetype. One has to walk long and hard enough to achieve the status of the market leader or a company with a rich history and solid traditions. They try to prove nothing and just play with their supremacy over their competitors. Since their quality is questionless and proven by the most important thing - time. Do you like the result? Then make sure to share the quiz with friends :)
